Cinch launched in 1996 as a premium quality jean and shirt brand for the western male consumer. Very soon after introduction, some of the best rodeo, bull riding and equine athletes in the world began to wear and love the brand for its quality fit and look. Today Cinch is known as one of the best fitting premium western jean and shirt lines available. Fashion basic styles in jeans and shirts and new premium fashion jean styles make the brand the choice of those who live their life in the arena or those who want to wear western fashion jeans for hanging out. Cinch is made for the man who lives his life in denim.