"To survive in the rugged toughness of the El Paso high desert terrain, you not only had to be tough; you better have tough gear, too. Tony Lama recognized that when he first started making boots in El Paso, Texas, back in 1911. Whether you are a high desert Cowboy, a Buckaroo from the Northwest, a cross-country hauler, an executive on Wall Street, a professional rodeo team member or just dream of being one, the brand for your Cowboy Life is Tony Lama Boots. "